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Studies

Exit Surveys

A major component to understanding our changing visitor markets is the performance of our Visitor Exit Surveys since its inception in 1990.

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Guam Tourism Satellite Account

The Guam Tourism Satellite Account (TSA) was first established in 2007 to provide a report that closely monitors and tracks the overall impact our visitors have on the island.

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Star Report

The Survey of Tourism Attitudes of Residents (STAR) report is designed to ascertain how the people of Guam feel about the tourism industry and GVB.

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Consumer Insight Surveys

To provide further insights on potential visitors, the Consumer Insight Surveys are in-country data collection mechanisms administered by the GVB Research division.

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