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Culture and Community

Cultural Heritage and Community Division


Guam's culture plays a significant role in the island's attractiveness as a tourism destination. The Cultural Heritage and Community Outreach Division (CHaCO) of the Guam Visitors Bureau actively provides and maintains avenues for the continued development and strengthening of our culture and heritage in the tourism industry. CHaCO ensures that the cultural experience our visitors receive is consistent with the philosophies of our community.

The Cultural Heritage and Community Outreach Committee is tasked to provide a glimpse of Guam's cultural experience in GVB's promotional efforts, both locally and abroad, and to promote, support and facilitate the revitalization and display of Guam's heritage, cultural values and natural history.

The Cultural Heritage and Community Outreach Committee, chaired by Board Member Laura Nelson-Cepeda, is comprised of representation from the community and our tourism stakeholders.

Most recently, the Bureau introduced the Sports and Cultural Ambassador Grant program, this program established in 2016 aims at providing financial assistance for Guam’s local athletes and cultural practitioners to participate and represent Guam at off-island activities and events.

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