Shop Guam Festival 2012 Begins Friday

GVB & Bank of Guam to welcome Shopping Ambassadors from Guam’s eight source markets

(Tumon, Guam) - The day after Thanksgiving is historically the biggest shopping day of the year. Like the rest of the nation, local retailers are offering incredible deals this holiday season in preparation for Christmas.

The Guam Visitors Bureau together with the Bank of Guam and the sponsors of the Shop Guam Festival 2012 are excited to be welcoming the eight (8) shopping ambassadors chosen from among millions of participants from Japan, South Korea, Taiwan, China, Hong Kong, Philippines, North America and Russia to experience this shopping extravaganza coupled with the unique welcoming culture of our people.

“Guam is a premier shopping destination that offers everything from high-end luxury retailers to value retailers,” GVB General Manager Joann G. Camacho said. “This first global social media campaign for our island will bring much needed exposure to showcase one of the unique experiences our island is known for. With the welcoming nature of our people combined with our U.S. style of shopping, Guam promises a second to none experience as the world class cultural destination of choice.”

The Bank of Guam is the Shop Guam Festival 2012’s premier and exclusive bank sponsor who will be handing over the debit cards at a press conference this Friday, November 23 containing the winning ambassadors’ shopping prize.

“Bank of Guam, in its 40th year, is proud to be a Shop Guam sponsor in support of Guam's largest and most important industry,” Bank of Guam President and Chief Executive Officer Lou Leon Guerrero said. “We are particularly pleased that the Bank of Guam Pacific Express Visa Debit card will be used by our visiting shoppers as they visit our island and experience all our unique island destinations. We warmly welcome all eight participants from our eight major markets and extend our ‘Håfa Adai’ hospitality on behalf of our Bank of Guam family.”

Ambassadors will be on island from November 23 – 30, 2012 and will be required to document and share their Guam shopping experience through various social media platforms. Through the interaction and engagement of online users, Guam will receive over $2 million in exposure. The campaign runs for a total of 120 days and was launched at a global media event last October.

The Shop Guam Festival 2012 sponsors are: Premier Sponsor—Bank of Guam; Diamond Sponsors—Guam Premier Outlets, The Plaza, Tumon Sands Plaza and DFS Galleria; Silver Sponsors—Baldyga Group, Hertz, Shotguns and Skydive Guam.

For more information please email: [email protected]