GUAM VISITORS BUREAU APPOINTS NEW MARKETING REPRESENTATION IN CHINA

(Tumon, Guam) The Guam Visitors Bureau (GVB) has announced the appointment of Travel Link Marketing (TLM) to provide destination marketing and representation services throughout China beginning December 1, 2014.

As Guam's tourism agency, GVB uses its research, industry and marketing expertise to develop and implement the island's strategic tourism marketing plan. GVB is responsible for supporting programs to promote and develop Guam as a safe and satisfying destination for visitors and to derive maximum benefits for the people of Guam.

In addition, GVB also helps to influence product development on the island of Guam, by sharing the insight on global tourism trends and the changing need of overseas consumers with other tourism agencies. "We are excited to partner with TLM. China has become an important market for Guam and it has tremendous growth potential. With the commitment and expertise of TLM, we’re confident that we will be able to further cultivate this emerging market for Guam," said GVB General Manager Karl Pangelinan.

Established in China in 2005, TLM now has branch offices in Beijing, Shanghai, Guangzhou, and Chengdu. The marketing company has built up an extensive network with thousands of tour operators and media outlets throughout China. TLM also owns Travel Link Daily, a well-recognized online travel trade publication.

“We are excited to represent the Guam Visitors Bureau in the China market," said Brenda He, General Manager of TLM.  "We appreciate the trust placed in us, and the team will work diligently and enthusiastically to secure many wins for Guam."

As GVB’s marketing representative office, TLM will be responsible for:

- Aggressively promoting Guam to expatriates, affluent experienced Chinese travelers, corporate travelers for leisure and MICE, as well as wedding couples and honeymooners, and education travelers.

- Encouraging more cost-effective joint promotion opportunities with leading travel agencies, airlines, foreign chambers of commerce, international expos as well as other special groups to maintain Guam awareness.

- Working closely with airlines for charter flights and new route development.

- Increasing visitors from Mainland China to Guam.

Visitor arrivals to Guam in Fiscal Year 2014 (Oct. 1, 2013 – Sept. 30, 2014) surpassed 1.3 million for the second year in a row. Overall arrivals reached 1,341,054 visitors, making FY2014 the third best fiscal year in Guam’s tourism history.

 

Media Contact: JOSH TYQUIENGCO - Public Information Officer