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(Tumon, Guam) – The Guam Visitors Bureau (GVB) is calling on all local tourism businesses, especially optional tour operators, to become GVB members or renew their membership ahead of a major promotional push in Korea set to launch in the coming weeks.
With Korean independent travelers (FITs) showing increased interest in Guam’s unique and diverse experiences, now is the ideal time for optional tour companies to maximize their exposure through GVB’s upcoming campaign. The initiative will include high-impact promotions across social media, websites, co-ops, influencer content, and more — but only current GVB members will be eligible to be featured.
GVB recently announced the opening of its annual membership renewal for 2026, with a new, extensive list of membership benefits, including valuable opportunities for collaboration and direct engagement with the Bureau’s tourism initiatives. The full list of GVB membership benefits can be viewed in the flyer attached.
"Our members are the backbone of Guam’s tourism success," said Régine Biscoe Lee, GVB President & CEO. "Their continued support and involvement are crucial as we work to diversify our markets and enhance visitor experiences. This is also a unique opportunity for local operators, especially small businesses, to gain visibility and connect directly with travelers planning their next trip to Guam."
GVB Korea’s optional tour promotion and campaign, starting this month, will showcase the wide array of tours available on the island.
Promotions include:
- Inclusion in a dedicated optional tour feature on GVB’s special microsite
- Opportunities to be showcased in social media campaigns and monthly
giveaways
- Increased online visibility through GVB’s website and digital flyers
- Exposure through GVB’s upcoming airline co-ops and fam tours, upon availability
Please note: promotion channels and program duration are subject to change.
Tourism businesses are encouraged to act quickly to be included in the first wave of promotions, as content acquisition is underway.
To join or renew your membership, or to learn more about the benefits, please go online to www.visitguam.com/membership-application22 or email GVB Destination Development Coordinator Ms. Taylor Pangilinan at taylor.pangilinan@visitguam.org.
To participate in GVB’s optional tour Korea promotions, please email GVB Senior Marketing Manager Ms. Nicole Benavente at nicole.benavente@visitguam.org.
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